Article
Get found in local AI search.
Show up when someone asks an AI assistant for a local recommendation.
Why this matters
Local searches like "best contractor near me" or "lawyer in Jackson, WY" used to mean Google Maps. Increasingly they mean ChatGPT, Claude, or Perplexity. The signals that win are different: not just reviews and proximity, but how clearly your site explains what you do, where, and for whom.
What to do
- Put your service area, specialties, and credentials in plain HTML text on your homepage, not buried in PDFs or images.
- Keep your Google Business profile current; AI tools still cite it heavily.
- Get listed in the industry directories that AI assistants commonly reference.
- Publish a few specific, useful pages ("How we handle X in Y") that match the actual questions people ask.
Common pitfalls
- Stuffing every nearby city name into a footer looks spammy and doesn't help.
- Generic copy ("we serve all your needs") gives AI nothing to quote.
- Don't gate your portfolio behind a contact form if you want it cited.
More Articles
- Make your website AI agent accessible. — Structure your site so language model agents can read, navigate, and act on it.
- Add structured data so AI can cite you. — Use schema.org markup and clean canonical URLs so AI tools surface and quote your work.
- Modernize your payments flow. — Cut friction at checkout with one-click pay, saved cards, and clean fraud handling.
- Clean your CRM so AI can actually use it. — Garbage data turns AI features into expensive noise. Fix the data first.
- Automate intake with smart forms. — Replace manual triage with forms that route, summarize, and pre-fill.
- Route requests with AI triage. — Get the right ticket to the right person without manual sorting.
- Build dashboards your team will actually use. — Make data visible at the right time, in the right place, to the right person.
- Set up a simple data pipeline. — Get data out of scattered tools and into one place worth querying.
- Roll out AI coding assistants without chaos. — Make engineers more productive with Claude Code, Cursor, or Copilot, without breaking review.
- Prototype with AI before committing to a roadmap. — Build a throwaway version in days to validate the idea before quarter-long builds.
