Article
Build dashboards your team will actually use.
Make data visible at the right time, in the right place, to the right person.
Why this matters
Most dashboards die from neglect: they answer questions nobody asked, hide what people need, and update too slowly to trust. A good dashboard gets opened daily because it changes what someone decides today.
What to do
- Start with a single question the team currently can't answer.
- Build the smallest view that answers it.
- Put it where they already look: a Slack channel, an email digest, a tab pinned in the browser.
- Add a second view only after the first one is being used for a week.
Common pitfalls
- Don't ship more than five charts on one dashboard; attention is the bottleneck, not data.
- Don't use weekly aggregations for things that change daily.
- Don't hand a stakeholder a BI tool and expect them to build their own; they won't.
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