Article
Make your website AI agent accessible.
Structure your site so language model agents can read, navigate, and act on it.
Why this matters
Customers increasingly ask an AI agent like ChatGPT, Claude, or Perplexity to find them a vendor. The agent visits sites on their behalf. If your content is locked behind JavaScript, gated by aggressive bot blocking, or scattered across opaque navigation, the agent skips you and recommends someone else.
What to do
- Serve your important content as HTML on first request, not after a client-side render.
- Use semantic tags (<main>, <article>, <nav>) so agents can identify the parts of a page.
- Add an llms.txt at the root that points to your most useful pages in plain text.
- Keep your robots.txt permissive for reputable AI crawlers.
Common pitfalls
- Sites built as single-page apps often render blank HTML, so agents see nothing.
- Cloudflare and similar tools sometimes block AI crawlers by default; check your settings.
- Don't hide your pricing or contact info behind a form if you want agents to surface it.
More Articles
- Add structured data so AI can cite you. — Use schema.org markup and clean canonical URLs so AI tools surface and quote your work.
- Modernize your payments flow. — Cut friction at checkout with one-click pay, saved cards, and clean fraud handling.
- Get found in local AI search. — Show up when someone asks an AI assistant for a local recommendation.
- Clean your CRM so AI can actually use it. — Garbage data turns AI features into expensive noise. Fix the data first.
- Automate intake with smart forms. — Replace manual triage with forms that route, summarize, and pre-fill.
- Route requests with AI triage. — Get the right ticket to the right person without manual sorting.
- Build dashboards your team will actually use. — Make data visible at the right time, in the right place, to the right person.
- Set up a simple data pipeline. — Get data out of scattered tools and into one place worth querying.
- Roll out AI coding assistants without chaos. — Make engineers more productive with Claude Code, Cursor, or Copilot, without breaking review.
- Prototype with AI before committing to a roadmap. — Build a throwaway version in days to validate the idea before quarter-long builds.
